In the previous post about building online presence, one tip given recommended searching your name or business on Google to find out which and how many websites refer to them.
For some reason, this number can fluctuate wildly. As example, last week searching my name indicated just over 8 million websites; yet, the other day, there were more than ten times that number:
Click image to find out the number of sites today. Search YOUR name.
Here are a few more ways to increase online presence.
1. Post a description of and link to your coming events, products or services online blog, website, calendar, etc.
For instance, asked to speak about my book and personal experiences to recent immigrants at an event at a local library, I posted the invitation on my website (http://www.ignitingimagination.com/images/MOK_GiftsFlyer.pdf ) and announced the event widely, including on Twitter, Facebook and Linkedin with a link to the invitation. A notice of the event was also sent to media and added to some of their online calenders:
Click on image to link to calendar
2. After the event, post an account and/or upload photos:
Speaking in October, 2011 about about how my parents’ immigrant experiences and attitudes led to my new book “Making Opportunity Knock”
In the following photo, I’m posing with recently re-elected Kathleen Wynne (far left, Provincial Minister of Municipal Affairs and Housing and Minister of Aboriginal Affairs), event coordinator Karen Fraser (2nd from right, founder of “Women Like Me” who is featured in Chapter 3, “Making Opportunity Knock“, which is also the book’s title) and Nawal Ateeq, this event’s co-cordinator.
A few weeks later, I was invited to present books to speakers at a networking event for foreign-trained engineers hosted at the same library:
Presenting a copy of “Making Opportunity Knock” to speaker Mr. Richard B. Jones, Business Counsel at Law
3. Host your own online radio show.
Here’s a link to an article I wrote about researching possible networks through which I’d broadcast my show. Detailed are my considerations and findings before making a decision in 2008: http://nelliejacobs.wordpress.com/2009/01/page/3
Since then, I’ve produced and hosted a series of 35 episodes, all of which are numbered and archived. You can access/download them at your leisure through BlogTalkRadio or iTunes complete playlist.
4. Become a media guest interviewed about your specialty, product or service. Contact media. Send a press release. Ask people in your networks to recommend you.
Here’s one one of two interviews on the Liquid Lunch online TV show:
Click on image to view interview
For a growing list of interviews I’ve done covering a range of topics, with links to their online television, radio and magazine sites, visit my website page: http://www.ignitingimagination.com/eventsmediasupporters.html
4. Post on YouTube.
Here are two programs/applications I used to create videos. I enjoyed learning how to implement and adapt them to my purposes:
a) Go!Animate> Again experimenting, I created dialogue scripts for the characters in these three very short animations. Each segment features a point taken from my PowerPoint presentation about boosting creativity. I also learned how to include pop-up call-outs.
Click on image to view the video
Click on image to view video
Click on image to view this video
b) Authorstream> Transfer PowerPoints into movies:
Click on image to watch video
In the next post I will offer free info + links marketing “experts” provided me for big bucks. Really? Really!
For past and future events and their links: go here.
Click here to contact me with questions about any of my products and services, ordering books for yourself, as a gift or bulk discounts for your organization/business, or to book me for interviews or as a speaker for your group.
A portion of all proceeds will be donated for Kidney Transplantation and Research.
You are welcome to share your experiences, viewpoints, and suggestions in the comment section below.
All the best!
Next Post: Building Online Presence: Spilling the Beans3
Internet Radio Show: http://blogtalkradio.com/igniting-imaginationll episodes are numbered, archived, and available for your listening enjoyment anytime, anywhere.
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